Hello everyone, after struggling with Google Sheets and the loading time, I decided to just take a print screen of my portfolio and post it on the Portfolio submenu.

[PS: I neglect $ fluctuations since I was doing dollar-cost-average for many many years]

I’ve seen that a lot of people want to check out my portfolio, understandably, so I posted some pictures and will update maybe every quarter. However, I just want to say that Stockles is a blog about being long-term, focused and saving money rather than spending it on things you don’t really need.

We have been very lucky for a long time

People who entered the stock market after 2008 have been very lucky and I suspect that there is an irrational belief that stocks never go down. Far too often I see people saying that they buy a crappy stock and just wait until it bounces up again. As if stocks are just a bouncy ball that always will go up after going down. What people fail to understand is that the market as a whole always goes up in the end, but isolated stocks don’t need to. Especially if you buy crap.

What you need to understand

My point is that we have been spoiled and few of us have experience with a solid bear market. I don’t either. However, for us dividend investors, we can take a few actions to make sure we at least know our holdings. This is what I recommend:

  • Start reading the annual reports
  • Stop looking at the price of the stock
  • Stop thinking that looking at the price of a stock is the same as following the company. They are not correlated in the short-term
  • Start focusing on figuring out the dividend safety of each holding, SimplySafeDividends gives you this option.
  • I think beginners and novice investors should focus on having 2% to 6% of each holding in a stock. This way, a huge price drop of 35% will not affect your portfolio and your mental state as much anymore. Soon, you will start to sense a feeling that I treasure, “Blaaah. Whatever”. This is how I respond when I see a stock going down. Out of curiosity, I want to know why, but my mental state is normally not bothered.
  • Read proper news and not the crap click-hunters want you to read. No reason to always find the new buy recommendations or the new sell recommendations. You have your portfolio and that should be enough for most of us.

Well, that was a strange list, I know, but I think it gives you a sense of how I think. For me, the stock market is a hobby, but I don’t think it will make me rich soon. In the long-term, yes, if I make the right choices. The way I see it, becoming a good investor is about figuring out who you are, and that is why I spend a lot of time on this hobby. It’s not primarily the money, but it’s more the feeling of personal development.

Illustration is needed

Being a buy and hold investor means being involved in the ups and downs. Do you know anything else that involves ups and downs? Life! relationships! Goals! Think about how many marriages and breakups there would be if everyone threw in the towel immediately when they hit the wall. Instead, they talk (should at least) about the problem and in time, they figure out if they should stay together or break up. But most couples go to bet angry, wake up the next day and figure out what´s wrong. Do the same thing with stocks and I promise you that you will get rich.


Dividend Portfolio · August 12, 2017 at 6:54 am

I like the look of the portfolio Stockles. I just wish you can figure out the kinks with google sheets. But, a screen shot is a suitable substitute for now.

You make some good points about investing. Although I have a lot going on, I try my best to only invest money I can afford to lose. Right now, I’m invested for the very long term. No one wants to see their portfolio drop. And, while it’s easy to say that if the price drops, you can buy more shares, I guess it’s very hard to do so living in the moment, because you don’t know it’s going to go up again. So, you’re point of not having too much of your portfolio in any one stock is important, so that there won’t be a huge impact on your overall portfolio if that happens.

Good stuff man.

    Stockles · August 12, 2017 at 6:51 pm

    Hi Dividend Portfolio,

    The problem is that I want to show lot´s of stuff, but the functions on Google Finance gives me errors when showing the spreadsheet public. Seems like wordpress can´t handle the amount of data that I want to show. Well, time will tell what I do with the issue.

    Yeah, I think it´s highly important to understand that a consentraded portfolio will have way more volatility than a diversified portfolio. The feeling of “Whatever” is what will make you passive, which is the key to performing in the long term. Thanks for commenting!

Dividend Diplomats · August 13, 2017 at 2:40 pm

Agree with your takeaway stockles! I rarely consider/think about a decision based solely on price. Heck our stock screener does not have price in it. It has a valuation metric (P/E) but that is much different than considering solely price. The important things are that the dividend is safe and the company has a history of paying/growing their dividend. This has NOTHING to do with their current value. Great read today, thanks for taking the time to prepare.


    Stockles · August 13, 2017 at 9:48 pm

    Hi Dividend Diplomats / Bert,

    That´s good to hear. The valuation metric is usefull, especially when one uses the industry average P/E for evalutation. Safe dividends means more dividends, so I could not agree more. Thanks for taking the time to comment Bert.

Mr. ATM · August 13, 2017 at 4:01 pm

Nice portfolio! BTW, I’ve also noticed that Google Sheet is loading slow recently. Don’t know what’s up with it!

Thanks for sharing your portfolio, I have some of the same stock as yours. For good quality news and articles I regularly read Seekingalpha and follow some of their best and long-term authors.

    Stockles · August 13, 2017 at 9:51 pm

    Hi Mr.ATM,

    Yeah! What´s up with that?! However, the amount of data that I want to show is to much anyways, so I need to figure out another way. I suppose I´ll be waiting for the day that Google decided to update the functions so that we don´t need to go around the system to show stuff.

    Your portfolio is amazing ATM, and SA is for sure one of the best ways to get objective knowledge. I prefer SimplySafedividends, but some SA contributors wright really good. Thanks for stopping by and commenting.

Amber tree · August 20, 2017 at 4:09 pm

That is a nice diversified portfolio.
I like people that have the time to analyse companies and read reports and decide for themselves to buy or not a stock. That does not fit my character. Hence, I go the index route. not better, not worse. You just need to pick what fits your style.

What is the reason to display yield on cost?

    Stockles · August 26, 2017 at 8:54 am

    Hi AMT,

    Appriciate the comment AMT. Very true. Really hard to succseed without a matching personality to your style.

    It´s just a fun measurement, but doesn´t really give that much value. Thanks for commenting!

Mr. Robot · August 25, 2017 at 8:20 am

Nice sheet! We share a few stocks, that is always great to see. I just started building my watchlist in GoogleSheets. When you evnetueally get it to work, its great! 🙂

DividendSolutions · August 25, 2017 at 7:03 pm

Hi Stockles,

your portfolio looks good and balanced. We have some holdings in common like OHI and Realty Income, Cisco and Welltower for example. Solid dividend companies. And i like your holdings in PepsiCo and Starbucks. Looking for a good entry spot in these two stocks.
They are definitely on my new watchlist:

Keep it up!

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