On “Cyber Monday” I went shopping, hard. Normally, it takes quite the amount of coffee to make me optimistic enough to go shopping, but when the objects are quality stocks at a fair price, I’m way easier to get onboard. Let’s see what I bought.

The Following Purchases Were Made

15 shares of Hormel Food Corp. which means that the annual income is $39.44. Quite good for a stock with a yield around 2%, however, the growth is massive. Operating Margin is increasing, so is Return On Invested Capital (ROIC). The business is rated 100 “safe” by SimplySafeDividends, and has a growth score of 71. Very high quality and a great DGI stock.

15 shares of Dominion Energy which contributes $46 to my total dividend income. D belongs to the utility sector, and as we know, that sector is highly regulated. D has reduced the exposure to commodity prices and focused more on businesses with faster growth, stronger competitive advantages, better profitability, and lower risk. Today, approximately 90% of the company’s sales are from regulated operations, which provide solid cash flow visibility (Brian, SSD). The yield is close to the 5-year average so nothing special about the price.

11 shares of Kimberly-Clark Corporation, contributing with $42.
True story: Everybody needs tissues and toilet paper. I’ve tried those wash toilets, and I feel like using the hashtag #metoo. Nope. Toilet paper will be here for decades, and KMB will profit.

18 shares of Omnicom which will boost my income by $43.20. A superb company where the moat is the long-lasting connections with its former customers. Once your business has partnered up with Omnicom, you don’t leave.

15 shares of AT&T which in total with the former stocks now sends a $107.80 yearly payment. Thanks, guys.

15 shares of Exxon which also provides a nice boost, $46.20. Biggest energy position in the Norwegian oil fund. Can´t go wrong with that, right?

11 shares of Welltower which now sends a $60 annual payment.

Further, I reinvested some of this year’s dividend and bought 1 share in O and SBUX.

Forward annual dividend Income is now around $1700 and the portfolio has never been more solid. Amazing. Btw, sorry for the ugly paragraphs. Stupid WordPress doesn’t know how to handle “single lines.”

Take Care,




Mr. ATM · November 29, 2017 at 6:27 pm

Some very good buys Stockles. Good work!

The only stock on your list I’m not familiar with is Omnicom. But looking at their fundamentals, looks very solid and at bottom valuation. I’ll have to check into this company some more. Thanks for bringing it to my attention : )

    Stockles · November 29, 2017 at 6:37 pm

    Hi Mr. ATM,

    Glad you liked my purchases.

    You need to check out Omnicom:
    Omnicom’s global leadership in marketing communications is fostered by the industry’s most innovative, collaborative and diverse talent. Together our people deliver big creative, competitive ideas based on actionable customer insights.

Tom @ Dividends Diversify · November 29, 2017 at 8:16 pm

Great buys Stockles! I own all of them except Hormel, Omnicom and Starbucks. I think I can conclude we have very similar tastes in high quality dividend paying stocks. That is my kind of Cyber Monday shopping! Congrats! If I remember correctly you also get free trades on your brokerage account on Mondays. That is great too! Enjoy the new/additional holdings. Tom

OthalaFehu · November 30, 2017 at 4:26 am

I will have to check out that Hormel, keep stacking chips!

Dividend Daze · November 30, 2017 at 4:59 pm

You did some work. Dropping some serious capital into your portfolio to make all those buys. But that adds a ton of dividend income for you. When those hit all next year, your growth rate will be awesome! Solid choices all around. I took advantage of a few of those buying opportunities myself.

Anonymous · December 1, 2017 at 3:14 am

Your calculations on AT&T are wrong on 15 shares. Pay outs are only $29.40 a year.

    Stockles · December 1, 2017 at 8:00 am

    I must say it´s quite strange to not mention the article, nothing at all, but only what you see as a mistake. And no, the calculations are correct. I bought 15 shares of T, but I owned 40 shares before, so when I say “AT&T which now sends a $107.80 yearly payment” is true.

      Mr. ATM · December 2, 2017 at 8:10 pm

      To be fair Stockles, you said in the post “15 shares of AT&T which now sends a $107.80 yearly payment. ”

      You didn’t say ‘I added 15 shares to my existing position’. I would’ve ended up with the same conclusion as the ‘anonymous’ guy.

      Also, if someone to look at your other buys, the total dividend payout comes out to be what the stated number of shares would produce. So, implicitly how you stated your income for other purchases further leads to the same conclusion for the T purchase.

      Therefore, instead of responding harshly, I would take a deep breath and explain it why your number is correct and maybe next time just use the full position share count to show the total income.

      Sorry, not trying to be critical, but I had to speak my mind.

        Stockles · December 2, 2017 at 10:41 pm

        Hi Mr. ATM,

        Thank you for taking the time to comment and saying what´s on your mind. I appriciate that.

        The sentence might sound different in my head than what´s on paper, so I get that it might come across in a different way. I should´ve atleast said the total position now yields…I was probably a bit tired when I got the comment and would have liked to recieve a more friendly note about my mistake, but I´m the one running a blog and I´m the one who needs to act promptly, not the readers. Good comment ATM.

          Mr. ATM · December 3, 2017 at 3:39 am

          No worries. It happens to all of us. Just delete the comment that bothers you, especially when it’s some anonymous person and not your regular reader.

          It’s your blog and you are in control.

          Take care

          Tom @ Dividends Diversify · December 5, 2017 at 1:41 pm

          Hi Stockles,
          I’ve made so many mistakes I could start a blog about them. Don’t beat yourself up. You have the right attitude. It’s not the mistakes, it is what you learn from them and how you improve going forward. The more we put ourselves out there (blogging, work, relationships, etc), the more mistakes we make. But being in the game is what it’s all about. Play on my friend. Tom

Meneer en Mevrouw · December 4, 2017 at 7:15 pm

Wow, that’s some serious shopping! Looks like you did your homework, nice buys!

Meine Finanzielle Freiheit · December 8, 2017 at 8:35 pm

While I am not a fan of single stock picking, I love your idea of going on an investment shopping spree on Cyber Monday!
Hope you find many followers who shop for equity rather than useless stuff 🙂

Lucy · November 19, 2018 at 8:40 am

You did a lot of shopping, I hope that they were all dictated by necessity and not just a waste of money.

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